FAR EAST Rent-A-Car
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Privacy Policy

Effective Date: June 23, 2026 | Last Updated: June 23, 2026

1. Introduction

Welcome to Far East Rent-a-Car. We are deeply committed to protecting your privacy and protecting the integrity of your personal data. This Privacy Policy outlines how we collect, process, utilize, share, and protect your personal information when you use our car rental services, visit our website located at Cleveland Street, Causeway Bay, or interact with our support teams in Hong Kong.

This Policy operates in strict alignment with the Personal Data (Privacy) Ordinance (Cap. 486) of the Hong Kong Special Administrative Region (HKSAR).

2. Information We Collect

To provide you with luxury vehicle rentals and schedule free consultations, we collect several categories of personal information:

  • Identity & Demographics: Full legal name, date of birth, gender, and nationality.
  • Licensing Credentials: Driver's license numbers, issuing country/region, and physical/digital copies of permits (including HKSAR licenses and international driving permits).
  • Contact Information: Active phone number, verified email address, and home or corporate billing addresses.
  • Rental Preferences: Preferred car categories, requested rental durations, cross-border permits, or specific requirements (e.g., child seats or chauffeur options).
  • Payment & Billing Data: Credit/debit card numbers, bank details, security deposit tracking, and billing transaction history.
  • Digital Metrics: IP addresses, browsing patterns on our site, device models, and cookie settings collected during your interaction.

3. How We Use Your Personal Information

We process your personal data for clear, legitimate commercial purposes, including:

  • Executing Rental Contracts: Confirming identity, validating driving eligibility, setting up security deposits, and handovers.
  • Scheduling Consultations: Reviewing and responding to your booked consultation forms.
  • Roadside & Emergency Support: Coordinating vehicle recovery, mechanical diagnostics, and replacement logistics.
  • Communications: Relaying critical booking alerts, billing statements, traffic infraction updates, and corporate newsletters (subject to consent).
  • Regulatory Compliance: Assisting transit police or government agencies in resolving speeding tickets, parking fines, or insurance claims.

4. Data Security & Retention

Your trust is our highest priority. We implement robust electronic, administrative, and physical security measures (including secure database storage, SSL encryption, and restricted staff access protocols) to shield your data from unauthorized access, breach, alteration, or exposure.

We retain your personal data only as long as necessary to fulfill rental contractual obligations, settle insurance claims, satisfy local financial auditing, or resolve outstanding traffic disputes. Standard transaction histories are archived for up to 7 years in compliance with Hong Kong commercial law guidelines.

5. Sharing Your Information

Far East Rent-a-Car does not sell, lease, or license customer details to external marketing organizations. We share selective information with designated third-party partners strictly to fulfill operations:

  • Insurance Underwriters: Verifying driving safety profiles and filing accident damage claims.
  • Roadside Assistance Operators: Sending recovery crews directly to your location during emergencies.
  • Regulatory Authorities: Cooperating with the Hong Kong Police Force, Transit Authority, or toll system networks to resolve traffic infractions.
  • Payment Processors: Clearing rent deposits and rental fees through accredited secure banking institutions.

6. Your Legal Rights

Under HKSAR Personal Data (Privacy) Ordinance, you possess explicit rights regarding your personal data:

  • Right to inquire whether we hold personal records about your identity.
  • Right to access, retrieve, or request physical/digital copies of your stored personal information.
  • Right to command corrections of any outdated, erroneous, or incomplete personal data records.
  • Right to revoke consent for direct marketing communications at any point.

To submit an official Data Access or Correction Request, please email our Compliance Officer at [email protected] or call our Causeway Bay headquarters.

7. Updates to This Policy

We may occasionally modify this Privacy Policy to align with new legal mandates, fleet operations, or digital technology standards. Any updates will be displayed directly on this URL with an updated effective date. We encourage regular reviews to remain fully informed.